“Switch and Save by Watsons”

Bringing the Chinese New Year
Spirits with Ling Big Yong

Insights

Watsons Malaysia existing Chinese New Year campaign that has been running was exclusively generated through Watsons Malaysia’s own platform, and received a lot of feedbacks from the public, they were also at the same time looking for creative video from other parties to generate a better word of mouth through different individual’s platform.

Stratergy

Hence, with one of the top YouTuber’s creativity, we brought him in and worked together with Watsons Malaysia to include it under one of his viral video “16 types of people celebrating Chinese New Year” with a soft approach which has now gathered a solid 1 million view on his channel! With Watsons Malaysia’s celebrity friends Amber Chia’s and FS Fuying & Sam’s cooperation, the video was a hit!