“VOOV Live Broadcasting App”

Not your typical live broadcasting app

Insights

VOOV Malaysia was launched in December 2016 and has been aggressively developing and improving their application and always seeking for good content to provide to the Malaysian viewers. With different competitors providing the same services, VOOV decided to create a competitive advantage
though unique content.

Stratergy

In such, we decided to bring Malaysia’s renowned Radio DJ May Zi who has previous encounter to hold exclusive interview with artists from Hong Kong. By holding a more thorough casual setting kind of interview, she has been visiting Hong Kong at least once a month to live their interview on VOOV. With the help of VOOV, we were able to help promote unique content like these to the public of interest more and garner more traffic and engagement into the app itself
via different platforms from the artists’ and the host’s.