“Mr DIY Merdeka Campaign”

“Bersama Satu Suara”

Insights

Mr DIY proudly debuted their inaugural Merdeka Song, “Bersama Satu Suara,” showcasing a talented lineup of artists including Alif Satar & The Locos, Priscilla Abby, and Jaclyn Victor, with the objective of instilling a deep sense of patriotism, resulting in the music video amassing an impressive 8 million views.

Strategy

This campaign was launched with a multifaceted approach, song script competition, music video production, and the Merdeka Bazaar. By combining various channels and strategies, we successfully executed a cohesive and impactful initiative.