Acson
Not your typical Air Conditioner Tagline anymore
BRANDING DEVELOPMENT
Insights
Malaysia has been a hot country and air conditioner is a necessity in most of the Malaysians’ homes hence with no doubt the industry is very competitive. To standout from other international brands, ACSON launched their product with personalised skin and highlighted their local made high quality functions! But they wanted something with an extra oomph to remind people of their brand, so here’s what we managed to come up with!
Strategy
Due to the competitive nature in the air conditioning industry, we’ve proposed them with a series of taglines and they’ve decided to go with the tagline “好冷爽!” which has dual meaning instead of just emphasising how cold and syok it is, it also draw attention to their signature function which is fast-cooling turbo mode.
Social Media
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